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About Ria

Executive Management

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Juan C. Bianchi

President and Chief Executive Officer

Juan C. Bianchi is President and Chief Executive Officer of Ria Financial Services, the money transfer division of Euronet Worldwide, Inc. In addition to driving the global strategy, Juan is responsible for the worldwide financial and operational performance of Ria. Juan has more than 16 years of experience in the money transfer industry. He began his career at Associated Foreign Exchange (AFEX) in Chile in 1992. In 1996, he moved to the U.S. to join AFEX USA operations. While at AFEX, first as Assistant General Manager and then as a General Manager, the company grew from processing 5,000 money transfer transactions per month to 300,000 per month. Subsequently, Juan became the Chief Operating Officer of AFEX-Ria in 2003 and was instrumental in integrating the two companies. Juan studied business at the Universidad Andres Bello in Chile and completed the Executive Program in Management at UCLA's John E. Anderson School of Business.
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Sebastian Plubins

Managing Director, Europe, Middle East, Africa, and South Asia (EMEASA)

Sebastian Plubins is the Managing Director of EMEASA for Ria Financial Services, the money transfer division of Euronet Worldwide, Inc. Sebastian oversees the sales, finances, and operations of Ria in Europe that now includes 16 countries. In addition, Sebastian manages two regional hubs in Dakar, Senegal, and Mumbai, India. Prior to his current role, Sebastian was Switzerland's Country Manager and Sales and Marketing Manager for Europe. He has been an integral part of the Ria organization since 2005. Sebastian has 12 years of experience in the money transfer industry. He began his career in 2001 at Cambios Inter, a sub agent of Western Union in Chile, and later he worked in London at Chequepoint, the foreign exchange powerhouse of Europe. Sebastian has an MBA in International Business and Bachelor of Business Administration from Universidad Gabriela Mistral. He also completed a postgraduate study in Strategy & Innovation from the University of Oxford’s Said Business School.
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Darren Bruce

Vice President and General Manager of Ria Digital

Darren Bruce is the Vice President and General Manager of Ria Digital for Ria Financial Services, the money transfer division of Euronet Worldwide, Inc. He has held this position since October 2012. Darren oversees Ria’s digital business including the ground-up development and expansion of Ria’s digital products and services across the globe.
Prior to joining Ria, Darren spent four years with Western Union, where he was the Head of Global Emerging Product Operations. He oversaw the strategic management and operational direction of the company’s new/emerging products consisting of e-commerce, account based money transfer, prepaid cards and mobile money transfer. Prior to Western Union, Darren lived in the Netherlands for 10 years where he worked for Canon, Cambridge Technology Partners, and Nike in various web/e-commerce capacities.
Darren has a Bachelor of Science Degree (Physics, Math, and Engineering) from Mount Allison University in Sackville, Canada. He also has a Diploma in Applied Information Technology from the Information Technology Institute in Halifax, Canada.
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Rosario Escarpita

Managing Director, Americas

Rosario Escarpita is the Managing Director for the Americas for Ria Financial Services, the money transfer division of Euronet Worldwide Inc. She is responsible for the development and expansion of Ria’s products, services and network in this hemisphere. Rosario leads a team of professionals in the areas of Business Development, Marketing, Sales, Products and Revenue Management for North, Central and South America including the Caribbean. Rosario has more than 18 years of experience in the money transfer industry. She joined Ria in 2010 as Vice President Agent Sales for the United States where her results oriented attitude and work ethics was instrumental in growing the money transfer revenues and transactions in the United States by double digits. Prior to joining Ria, Rosario was the Vice President of National Sales for GroupEx Money Transfer where she worked for over 10 years.
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Larry Fogelson

Vice President of Global Correspondent Business Development

Larry Fogelson is Vice President of Global Correspondent Business Development for Ria Financial Services, the money transfer division of Euronet Worldwide Inc. Prior to joining Ria in 2007, Larry served as Director of Euronet Payments and Remittance Services, bringing more than 20 years of financial services and payments industry experience to Euronet and then to Ria. Prior to joining Euronet, Larry spent 20 years with First Data Corporation, serving in senior management positions at First Data’s two largest business units, Western Union Financial Services and First Data Merchant Services. During his 16 years at Western Union, Larry served as General Counsel and then Chief Operating Officer of Western Union International. At First Data Merchant Services, Larry served as Senior VP of Operations. Prior to joining First Data, Larry was an attorney at Weil, Gotschal & Manges in New York City. Larry received a JD degree from the Washington College of Law at American University and a BS degree from the Wharton School of the University of Pennsylvania.
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Shawn Fielder

Chief Financial Officer

Shawn Fielder is the Chief Financial Officer of Ria Financial Services, the money transfer division of Euronet Worldwide Inc. He is responsible for Ria’s global financial operations, including financial reporting, planning and analytics, treasury and FX trading functions.
Prior to joining Ria in 2012, Shawn spent ten years founding and leading Euronet’s tax department. As Vice President of Tax, based in Budapest, Hungary, Shawn was responsible for the global tax position of Euronet’s operations in nearly 40 countries, including international tax compliance, tax planning and corporate structuring, cash repatriation and worldwide tax provisioning and financial statement reporting. Prior to joining Euronet, Shawn held tax leadership positions at Arthur Andersen and Deloitte and served as Tax Director of Aerie Networks, a start-up broadband company.
Shawn received a BS in Finance and Accounting from Missouri State University and lives with his wife and two children in Los Angeles, California.
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John Ashton

Chief Information Officer

John Ashton is the Chief Information Officer of Ria Financial Services, the money transfer division of Euronet Worldwide, Inc. John oversees systems worldwide, including development and infrastructure, with teams in the United States, Europe and Asia.
John has a background in systems and finance, having designed and developed systems for money transfer, corporate foreign exchange and other financial service industries. Prior to joining Ria in 2002, John wrote corporate foreign exchange applications for Associated Foreign Exchange (AFEX) and other foreign exchange companies. In 2001, he wrote an application for the money transfer industry that was initially used by AFEX and subsequently by Ria. Prior to AFEX and Ria, John was Director of Finance & Administration for GT Italia, CFO of Continental Savings, and Manager of Capital Markets Activities at the FHLB of San Francisco.
John received a BA in Economics from UCLA and lives in Los Angeles with his two children.
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William E. Waugh, CAMS

Chief Compliance Officer

William E. Waugh is Chief Compliance Officer of Ria Financial Services, the money transfer division of Euronet Worldwide, Inc. He oversees the compliance and regulatory activities for the global network of companies. Bill’s primary responsibility is to safeguard the assets of Euronet from the risk of providing services to parties who may seek to use the financial system for illicit or illegal purposes. He also oversees the licensing and reporting requirements for regulated jurisdictions.
Bill has more than 13 years of experience in compliance and regulatory affairs with Ria and Associated Foreign Exchange (AFEX) where he started in 1999. Prior to his current appointment, Bill served as VP of Regulatory Affairs. Prior to joining AFEX, Bill served for more than nine years in key positions for the Boeing (fka McDonnell Douglas). Prior to that, he worked in various Account positions with Continental Airlines, Wells Fargo and Deloitte.
Bill holds an MSBA from the USC Marshall Graduate School of Business, an MBA from the Joseph M. Katz School of Business, University of Pittsburgh, and a BA in Economics from Washington & Jefferson College.

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